BEHIND THE BRAND

I’m Dallas Mack — 47 years old, born and raised in South Carolina, now living in Indianapolis. I launched Hittin Hard in 2022, but the truth is… I’ve been livin’ this way my whole life.

Hittin Hard ain’t just a brand — it’s who I am. It’s how I move. Every day, every decision, every hustle — I go all in. No excuses. No slowing down. I give everything my full force, and I expect the same from the people around me.

This brand was built for the relentless. For the ones who grind in silence and let the results speak loud. For the ones who take hits, get back up, and swing harder. If you’re not Hittin Hard, you’re hardly hittin at all.